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Giving Trends

The Grantmaking Report: Foundation and Corporate Giving in the San Diego Region (2008)

Click here for information about this overview of foundation and corporate giving in San Diego, including key findings and a downloadable version of the report.

Top Foundation Investments in San Diego County

Click here for Foundation Center data on the top 50 U.S. foundations awarding grants in the San Diego metropolitan area (circa 2005).

Research Report:  California Foundations 2004: Trends and Patterns

The Center on Philanthropy and Public Policy released California Foundations 2004: Trends and Patterns, an update of the Center’s 1999 baseline analysis of California foundations. This update examines changes in the size, growth, and structure of California foundations as well as the changing patterns in foundation capacity and grantmaking across the regions of the state over the 1999-2004 period. The report reveals that California foundations have weathered the economic downturn of 2000-2001 and are now returning to the peak asset levels from earlier in the period and an increased pace in the growth of giving. To find a summary of the report, click here. To read the press release, click here. Click here to download (pdf) the Foundation Center's highlights of the report

2000 San Diego County Philanthropy Survey: Individual Giving and Volunteering

All San Diego philanthropic data presented below is derived from the findings of the 2000 San Diego County Philanthropy Survey conducted by Field Research Corporation. Thank you to the Alliance Healthcare Foundation and the McCarthy Family Foundation for commissioning such critical information for San Diego. SDGrantmakers members can obtain copies of the report by calling 619.744.2180.

Nearly half, 46%, of San Diego County residents report participating in volunteer work over the past 12 months.73% San Diegans report that someone in their household made a charitable contribution over the past year.

  • Gender differences in donations are minimal, 74% men and 71% women report donating.
  • Giving to charity increases with income, almost half (46%) of San Diegans earning less than $20,000 donate to charity, 76% of those earning $20-60,000, and 92% of those earning more than $60,000.
  • Giving tends to increase with education levels. 55% of those with a high school degree or less education give, 78% of those with some college, and 88% of those with at least a college degree.
  • Most households who donate report giving to three or more different groups in the past 12 months-- resulting in an average of 3.5 groups receiving donations per household.

Number of organizations households donate to

48% County residents reported total household contributions under $500, 15% reported total household donations of $500-999, 19% reported donations of $1,000-4,999, and 8% reported donations of $5,000. Total household contribution in San Diego averages $2,028

Of the total household contributions, 43% report giving all donations to local charities, while 19% of respondents report giving more than 50% to charities outside of San Diego.

Where San Diegans Give

Nearly half of San Diego households donated to human service providers or religious groups. Children's, educational, and veteran organizations received donations from a third of households.

Strong majorities voice that improving public education (80%), protecting the environment (72%), and improving neighborhood safety (71%) are “very” important. Smaller segments rank reducing poverty (62%) and ensuring high quality arts and cultural programs (42%) as important.

Approximately 45% of survey respondents rate local nonprofit organizations and businesses as effective in improving the quality of life in San Diego County.

43% of survey respondents report being contacted by telephone by a nonprofit organization, 30% report contact by mail, and 28% report receiving no solicitations in the past 12 months from nonprofits.

27% of San Diegans did not donate money to charities, however approximately 6% of this group did volunteer their time with a charitable organization. 21% of respondents did not donate money or time.

With regards to not donating money, most non-donors cite lack of resources rather than lack of motivation:

  • 48% Can't afford it
  • 10% Never thought about it
  • 4% Already helping someone
  • 3% Don't trust charities

San Diego Volunteers

Nearly half of County residents report volunteering time; at 49%, women are more likely to volunteer their time compared to 42% of men.

  • San Diegans between the ages of 35-44 volunteer the most at 52%, while 48% of people in the 45+ age group volunteer and 39% in the 18-34 age group.
  • 62 % of County residents earning $60,000+ volunteer, 43% of those earning $20-60,000 volunteer, and at 27% those earning less than $20,000 are least likely to volunteer.

All San Diego philanthropic data presented in this report is derived from the findings of the 2000 San Diego County Philanthropy Survey conducted by Field Research Corporation. Thank you to the Alliance Healthcare Foundation and the McCarthy Family Foundation for commissioning such critical information for San Diego. SDGrantmakers members can obtain copies of the report by calling 619.744.2180.


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