2020 Census

The Count Me 2020 Census Fund of San Diego and Imperial Counties

At a glance

  • We have a once-in-a-decade opportunity to unlock billions of dollars in federal funds for our region over the next ten years.
  • That can't happen without efforts to ensure our hardest to count populations are represented. 
  • We are seeking grant support for a pooled $3M fund for grassroots outreach to hard-to-count populations. 

Census data impact us all.

Census Bureau data determines the level of funding allocation to over 130 federal programs operating in local communities, to apportion Congressional representation, and to make decisions like business expansions and school siting. Business market research? You’re using Census data. Nonprofit service demographics? You’re using Census data. Subsidized housing, transportation, CalFresh, workforce development services and programs critical for a healthy community and thriving economy all rely on an accurate count.

There are populations at risk of being uncounted.

Census experts have identified California as one of the hardest-to-count states because of the high proportion of hard-to-count communities who live here. San Diego and Imperial Counties are home to more than 250,000 hard to count individuals (and by some counts, that number is as high as 783,000). For every 25,000 residents not counted our region could lose $50 million per year in federal support. An undercount of just 3% costs us half a billion dollars over the next decade. Moreover, when people aren’t counted in US Census data, it creates a statistical erasure of entire populations. If they do not show up on the Census, they will not show up in the innumerous places Census data is used. An inaccurate 2020 Census count in California undermines fundamental aspects of our representative democracy, threatens the state’s access to vital federal dollars, and perpetuates political inequality. 

Hardest to count communities include:

Grassroots organizations can change this. 

Community based organizations are the trusted messengers whose relationships will authentically reach hard to count communities and support them in responding to the 2020 Census. A coalition of more than 100 community based organizations have come together to develop a comprehensive outreach strategy and have already embarked on civic engagement activities to connect with their constituents about the census, for the most part un-or under-compensated.

We need your help to make this happen. 

San Diego Grantmakers, in partnership with United Way of San Diego County, has established the Count Me 2020 Census Fund of San Diego and Imperial Counties to bring together $3 million in pooled and strategically aligned philanthropic dollars to complement State funds already being deployed in our community. The State funds dedicated to community organizations require administrative qualifications most grassroots organizations are unlikely to meet (i.e. have a fulltime staff). The $3 million fund will provide the flexibility grassroots partners critically need to do their work.

An investment now in community outreach will decide between a future in which philanthropy is called upon to fill increasingly large gaps, or presented the opportunity to spark strategic change on the foundation of a well-funded region. 

To get involved, please contact:


Additional Resources for Philanthropy and the 2020 Census

Fact sheets and information about the hard-to-count communities in San Diego and Imperial Counties - compiled by The Advancement Project

Resources for Making it Count: Philanthropy and the 2020 Census - Webinar on February 13, 2019

Everyone Counts! How Community Foundations are Connecting to the 2020 Census - The U.S. Census determines billions of dollars in critical funding for our local communities. Unfortunately, those who are most at-risk to go uncounted are often those most in need of the support federal dollars connected to Census data provide. Ensuring an accurate count requires all of us. Review slides from a recent webinar with CF Leads where SDG's president and CEO, Debbie McKeon, spoke about her experience building awareness and support for Census 2020, and explored ways all funders can get engaged.

More ways to get involved

We invite all of SDGs' members and other funders in the region to join us in support of an accurate census count.  

  • Join us at an educational program for funders 
  • Join a collaborative funding effort to support local organizations 
  • Support San Diego Grantmakers
  • Contact us with questions or to discuss your interest 

Helpful Links