Program Materials from 'Business Benefits of Employee Engagement and Corporate Giving'

Publication date: 
May, 2018

There’s no denying that employee engagement and corporate giving are alive and well in corporate America. Today, more than ever, companies are often judged by consumers on where they stand on social, environmental, and political issues. Some of the most well-known CEOs have expressed higher callings for corporations. For instance, Marc Benioff from Salesforce asserts, "To be truly successful, companies need to have a corporate mission that is bigger than making a profit.” Despite the pervasive gospel that doing good is good for business, corporations big and small are still facing an uphill battle to make a business case for investing in employee engagement and corporate giving programs. 

This learning lab, designed for corporate members, addressed two key questions:

  • What is the ROI of employee engagement and corporate giving?
  • How do you measure it (ROI) in your company?

Amanda Goldberger, founder and president of IMPACT Strategies San Diego, led an interactive discussion on these two related questions. Amanda is an expert in strategic, high-impact philanthropy. She has spent over a decade helping families, foundations, and corporations make smarter giving decisions in order to realize a better world. Recent corporate client includes Genentech and TJX. Prior to IMPACT Strategies, Amanda was strategy consultant at FSG, a nonprofit mission-driven consulting firm where she led projects with leading foundations, corporations, and nonprofits. Her clients included SAP, Schwab, Rockefeller Foundation, Meyer Memorial Trust, and New York Academy of Sciences. 

 

Below you will find the presentation from the workshop and additional resources, including:

  • The Business ROI of Social Investments
  • Project ROI: Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability
  • Measuring the Value of Corporate Philanthropy
  • A Focus on Corporate Philanthropy: How Intel integrates social impact into its philanthropic programs and core business strategies
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